This project was an attempt to explore the possibilities of raising awareness of environmental issues. The issue that was focused in is over-fishing because it can be simply fixed in a few years with minimal legislation that is already present in many countries. It is also a problem that many do not know the extent of or that it even exists. Therefore raising awareness is vital. Using hand-painted hoodies with the message turns the wearer into a living billboard.
Further more the hoodie would be sustainably sourced or second hand as to not support fast fashion and contradict the intentions of raising awareness of an environmental issue.